Faces of Leadville
Client: Saint Gobain Performance Plastics
In 2012 Saint Gobain for the first time sponsored the Leadville Trail 100 MTB, one of the most famous and iconic mountain bike races in the world. The Race Across the Sky is contested at high altitude in the most testing of conditions and Saint Gobain wanted content that stayed true to its core values as an event for citizen riders and mountain bike enthusiasts, who in this race get the chance to race alongside the pros on the same course. My brief was to create a video that presents Saint Gobain as a company that understands and celebrates the culture and values of the mountain biking community.