71/72
Client: Origin Films and Turnbull & Asser Limited.
This short film documents the crafting of a bespoke fragrance for the menswear brand Turnbull & Asser, by master perfumers Floris London. The video showcases the collaboration between these two heritage British companies. The brief was to capture both the essential ingredients of the fragrance, called 71/72 after the address on Jermyn Street in London where the flagship Turnbull & Asser store is located, and the unique ambiance of the Floris store where the new fragrance was created in their perfumery at the back of the shop.
![](https://optimagomedia.co.uk/wp-content/uploads/2016/06/71-72-1024x572.png)